At Bell Property Partners, we are dedicated to providing our clients with innovative strategies to ensure a successful home sale. By leveraging Compass's exclusive 3-Phased Marketing Strategy, we offer a comprehensive approach that maximizes exposure and optimizes pricing for your property.​ Read along to discover the three distinct phases of your home’s strategic exposure and how we will utilize our exclusive network and proprietary technology at every stage to ensure the best outcome for you.
Phase 1: Private Exclusive
In this initial phase, we introduce your property as a Private Exclusive within Compass's internal network of over 34,000 top agents and their clients. This private listing allows us to:​
- Test Pricing Strategies: By presenting your home to a select audience, we can evaluate and refine the listing price based on feedback, ensuring it aligns with market expectations.​
- Gather Valuable Insights: Early exposure helps us understand buyer interest and make necessary adjustments before a public launch, enhancing the property's appeal.​
- Maintain Privacy: For clients who prefer discretion, this approach keeps details of the sale confidential until you're ready to go public.​
This phase is particularly beneficial as it allows us to generate early demand and extend your marketing runway without accumulating public days on market or risking price drop history.
Phase 2: Compass Coming Soon
After refining our strategy based on initial feedback, we transition to the Compass Coming Soon phase. Your property is showcased on Compass.com, creating anticipation and demand before the official MLS listing. This approach enables us to:​
- Build Market Buzz: Early exposure generates excitement among potential buyers and agents, leading to increased interest once the property is publicly listed.​
- Optimize Presentation: Insights gained from the Private Exclusive phase allow us to enhance your home's appeal, ensuring it resonates with the target audience.​
- Extend Marketing Runway: By pre-marketing your property, we increase exposure time without accumulating official "days on market," preserving the property's perceived value.​
Compass research indicates that Compass-sold homes that are pre-marketed before going active on the MLS, on average, are associated with these results:
- 2.9% higher closing price
- 20% faster to contact
- 30% less likely to drop in price
Phase 3: Active Listing
In the final phase, we list your property on the MLS and other public platforms. By this stage, we've gathered essential data and insights to position your home competitively, aiming for a swift and profitable sale. This strategic rollout minimizes the risk of excessive days on market and price reductions.​
By partnering with Bell Property Partners, you gain access to this strategic, phased approach. Our tailored marketing plan ensures that your home is presented to the right audience at the right time, maximizing its value in the market.​
If you're considering selling your home and want to learn more about how our 3-Phased Marketing Strategy can benefit you, please contact us today. Let's work together to achieve the best possible outcome for your property sale.
